Deploying a long-view development strategy relying on the principles of collective conquest of new markets, we offer our brands the opportunity to pool the heaviest and most unavoidable costs related to business development expenses in Asia while leveraging to their fullest their core and most inherent advantages and strengths in order to accelerate their growth in their targeted markets.

That is why in addition to the services we provide to the brands we represent in our capacity as sales agents, we have also developed complementary solutions tailored to minimize risks, boost brands’ awareness to targeted audiences, and optimize sales efficiency.

The additional services our brands can benefit from include:

1) Mutualised communication and marketing costs:

Nowadays, in Asia more than anywhere else maybe marketing and promotion costs vary considerably from one country to another, as do communication channels (very different and various social medias channels depending on the countries/languages/cultures/targeted audiences, as well as off-line decoration and design magazines).

All of this makes it very costly, risky and complex for new comers, brands that are not present in China, or in any other major Asian countries, to launch a successful - even less an impactful - marketing and advertising campaign.

Tendance Luxury Agency offers to our brands the opportunity to pool advertising costs, thereby minimizing risks and optimizing the positive impacts on sales. An approach that is embedded in our strategy of collective conquest of the Chinese and the Asia Pacific markets.

Our strong expertise in China and the Asia Pacific region, and our network of trusted partners in the high-end and luxury furniture industry guarantee our brands the selection of the best communication channels, the implementation of the most effective commercial actions in Asia to develop their reputation and brands’ awareness with high-end furniture professionals of the region (key influencers as well as final customers: distributors, designers, architects, real estate developers, luxury properties owners and managers, etc.).

2) Showcase corner for brands’ "best sellers":

Before signing off on a collaboration with a new brand or confirming an order, customers in China as well as in Asia like to see and touch the finished products, either in store or in a showroom to assess and make sure of the quality, the origin, authenticity of the products, the materials, the finishes, the designs, etc. This is all the more true for brands that have no established presence, or reputation in China and in Asia.

And many European and American exclusive or niche brands are not yet physically present in their targeted markets in Asia, neither through showrooms nor via stores. Such a situation is very often the final blocking element that prevents the closing of major deals, even when the customer is enthusiastic about the catalogs’ pictures. And having small samples to show them very seldom helps to win the deal in such cases.

So, while prospecting new clients, and in order to counterbalance the temporary absence of showrooms or stores, Tendance Luxury Agency has specially arranged a showcase area at our office, in the heart of Shanghai.

This space is designed for our brands to have on-site a few of their most iconic products, notably their ‘best sellers’, available for new customers. This space is open on appointment only to our most highly qualified customers who are looking to confirm their orders but are still hesitating due to the inability to have a fully finished product in their hands .

Until we find new local distributors for our new brands; this space serves as an extension of our brands’ catalogs. It reassures local customers, especially distributors, about the willingness of our brands to commit and invest on the long term in China, and Asia. Ultimately the showcase corner is a highly useful tool to generate and fast-track new sales, retain and win the loyalty of new customers, and strengthen our brands’ deployment in China, as well as in Asia.

3) Market discovery trade missions:

Tendance Luxury Agency organizes, upon brands’ request, prospecting missions including meetings in China with buyers’ decision makers (distributors, designers, luxury properties managers, etc.) and also at the occasion of exclusive and targeted trade fairs (Design Shanghai, Beijing Design Week, Art de Vivre à la Française Shanghai, Salone del Mobile Milano.Shanghai, etc.).

The meetings’ and visits’ schedule is discussed and defined early on so as to optimize each of them and make the most out of your market discovery mission and trip to China.

These market discovery trade missions play an essential role in helping our brands to grasp the realities, opportunities, challenges and designs trends of the Chinese market. They also help our brands to build trusting and lasting relationships with their future partners and customers, while showing them that the brands share a long-term vision of their development in China.